Wisconsin Agricultural Tourism Association Inc.

Board of Directors

Sheila Everhart

Sheila Everhart
(Everhart Family Farms)

PRESIDENT
Sheila Everhart and her husband Dennis reside in Janesville Township, Rock County and have two sons: Michael and Mathew and four grandchildren. Dennis and Mathew operate Everhart Farms where they raise beef cattle, corn and soybeans. Sheila loves helping students and her grandchildren learn about farming and career opportunities in agriculture. Sheila chairs the Ag in the Classroom Initiatives, Annual Meeting Recognition & Banquet, Scholarships and Fair Food Stand subcommittees. Sheila is also on the Executive Board of The Janesville Park City Chapter of American Business Women's Association (ABWA). She is the chapter Secretary and chairs the Public Relations and Professional Development subcommittees. Sheila has worked 27 years as a Teacher and Principal for school districts in Alaska and Wisconsin. She has earned a bachelor's degree from UW-Whitewater and a master's degree from UW-Madison. "I am here to be the change I wish to see in the world, choosing to: learn well and do well for others, extending myself in service, treating others with respect, inspiring and influencing others to take action by using and being thankful for my GOD given talents and skills as an instructional leader, teacher, coach, mentor and advocate." sheilaeverhart@gmail.com

John Govin

John Govin
(Govin's Meats & Berries Farm)

VICE PRESIDENT
Govin's is located East of Menomonie between I94 and Hwy 12/29. We are a small family farm, owned by John and Julie Govin along with our sons, Kyle and Clayton. Our family enjoys sharing our farm with your family. When you buy products from our farm, you can be assured that you are getting the highest quality available from a family you can trust and get to know. We raise a wide variety of products for you to choose from. Govin's offers 6 acres of Strawberries both U-Pick and Pre-picked, Lamb, by the cut or custom cut, and our all natural Chickens. In the fall we have our 11 acre corn Maze along with out 3 acres of pumpkins and lots of fun fall activities You can also bring the family out in the spring to enjoy see and holding all the baby animals in our Lambing Barn. Here at Govin's we are a back to the basics type farm. We raise our animals the way our ancestors raised animals. All of our animals are pasture raised on our 55 acres of grass. We raise the animals naturally and free of hormones and antibiotic's. jgovin@govinsfarm.com

David Muehl, CPA

David Muehl, CPA
(Badger Farms, LLC)

TREASURER
Dave is a Madison, WI native. He received his BS in Business, majors in Accounting and Risk Management and Insurance from the Univ. of WI, Madison, in 1975. Dave is a Certified Public Accountant and is a partner at Wegner LLP, an accounting firm with four Wisconsin offices. He is a past Co-chair of the Agriculture committee for WICPA and is co-owner of Badger Farms, LLC, which is a 530 acre farm, growing marsh hay for other agriculture producers and construction industry, and agri-tourism specialty event venue specializing in weddings and other life event celebrations. Dave is also a lake developer of a 141 acre site near Reedsburg, WI. He is a Director and officer of the Wisconsin Business Development Corp., Cottage Grove Chamber of Commerce, Deerfield Chamber of Commerce, Madison United Rugby and Wisconsin Agricultural Tourism Association. In addition he is also a member of the Town of Cottage Grove Plan Commission and their Long Range Planning Committee as well as a Member of Rotary, USA Water Ski, WI Water Ski Federation. Dave is married to Betsy and is celebrating their 44 year anniversary in 2018, no children. dave@badgerfarms.com

Karen Kelley

Karen Kelley
(Kelley Country Creamery)

Karen married into the dairy farming business to Tim Kelley over 33 years ago. The Kelley Farm is a fifth generation, 167 year old family farm south of Fond du lac Wisconsin. They have five children, four girls and one boy. Over the years she developed a passion and dream for a value added farmstead creamery featuring premium non homogenized ice cream, created by using her farms high quality milk . Her Creamery was opened on May 2010 and continues to grow and entertain new customers on a daily basis. In her spare time she enjoys spending time with her family, four grandchildren and one more on the way and traveling (especially visiting new ice cream shops). kkelley@bertramwireless.com

Stephen Nagy

Stephen Nagy
(Homestead Meadows)

steve@homesteadmeadows.com

Marieke Penterman

Marieke Penterman
(Marieke Gouda)

Marieke@hcwi.com

Mary Telfer

Mary Telfer
(Busy Barns Adventure Farm LLC)

mary@busybarnsfarm.com

Kyle Vesperman

Kyle Vesperman
(Vesperman Farms)

Kyle began raising pumpkins and selling them on his grandparent's front yard in town while in high school. Recognizing agritourism as a growing industry, he began bringing people out to the farm to pick their own pumpkins. The next fall, while attending UW Platteville, his first corn maze - a venture which continues to grow every year. Now eleven years later Vesperman Farms is a fall destination for many families and friends, welcoming thousands and thousands of guests every weekend. Kyle has also been involved with local politics, serving as a County Board Supervisor for two terms. He currently serves on the board of the Lancaster Chamber of Commerce and other various non-profit local boards. kyle.vesperman@gmail.com

Danielle Ziegler, CMP, CVT

Danielle Ziegler, CMP, CVT
(Greater Madison Convention & Visitors Bureau)

Danielle Ziegler is a Senior Convention Sales Manager for the Greater Madison Convention & Visitors Bureau (GMCVB). Her role at the GMCVB is to manage a variety of markets and bring conventions and meetings to the Madison area, which in turn brings numerous in-state and out-of-state visitors to the area. Danielle's primary market is Agriculture, which led her to WATA and allows her to work with national and statewide agricultural associations. The connections she has made within the ag industry are near and dear to her heart and of all the markets that she manages, Ag is her favorite. When working with these associations, she make sure to secure the appropriate meeting space and room block requirements for her clients while works closely with Monona Terrace Community and Convention Center, Alliant Energy Center, and a variety of hotels in the area. Some of her clients include American Hereford Association, American Angus Association, American Dairy Goat Association, All-American Junior Sheep Show to name a few. Danielle has also been in the meetings industry for almost 20 years and is a Certified Meeting Professional (CMP) and Certified Veterinary Technician (CVT). Prior to joining the GMCVB, she worked as an association meeting planner and as a CVT in the Critical Care/ER Unit at the University of Wisconsin-Madison Veterinary Care. Her knowledge as a past meeting planner and of veterinary medicine allows her to connect with her clients on a different level and speak their language. Danielle is also involved with Meeting Professionals International (MPI)-Wisconsin Chapter as the Director of Special Education Projects. ziegler@visitmadison.com

Advisors

Jayme Buttke

Jayme Buttke
(Wisconsin Association of Fairs)

Jayme is the Executive Secretary/Treasurer for the Wisconsin Association of Fairs and has served this role since 2005. Annually, she coordinates a convention where more than 1,000 Fair and Associate Members attend to get the latest information needed in planning a successful fair. She is an active member of the International Association of Fairs (IAFE) and has received her Certified Fair Executive designation and is a graduate of the Institute of Fair Management. Jayme grew up on a Registered Holstein Farm and has been an avid fair participant since joining 4-H as an eight year old. wisfairs@gmail.com

Lois Federman

Lois Federman
(Director of Something Special from WI with DATCP)

Lois Federman is a Senior Agricultural Marketing Specialist with the Wisconsin Department of Agriculture, Trade and Consumer Protection in Madison, Wisconsin. She directs the Something Special from Wisconsin - a branded marketing program, which was founded in 1983 to assist Wisconsin companies increase their brand presence locally, regionally and nationally. Currently over 500 Wisconsin companies are program members. Lois and her brother are fourth generation co-owners/operators of their family's homestead farm south of Mineral Point, WI. Together they direct-market meat to consumers through CSA's, Farmers' Markets, restaurants and grocery stores. Prior to returning to her agricultural roots, her career spanned 20 plus years traveling the world for the internationally known apparel company, Lands' End, as director of product development and quality control for the men's, women's and kids knit apparel lines and the business outfitters division. lois.federman@wi.gov

Drew Nussbaum

Drew Nussbaum
(Department of Tourism)

anussbaum@travelwisconsin.com

Marsha Salzwedel

Marsha Salzwedel
(Marshfield Clinic - National Farm Medicine Center)

Marsha grew up on a farm and is still involved today in the family business - growing Christmas trees, selling wreathes, maple syrup, and timber. She is also the Agritourism Safety Specialist at the National Children's Center for Rural and Agricultural Health and Safety (part of the National Farm Medicine Center) in Marshfield, Wisconsin. Marsha led the development of the interactive website "Integrating Safety into Agritourism" and is currently leading the team that is updating the agritourism safety materials. She has given presentations and workshops on agritourism safety at state, regional, national and international meetings. Marsha has a Master's Degree in Human & Community Resources from the University of Wisconsin Steven's Point. salzwedel.marsha@mcrf.mfldclin.edu