Wisconsin Agricultural Tourism Association

Who We Are

Enjoy a scenic ride through the countryside at a Wisconsin farm this fall!

The Wisconsin Agricultural Tourism Association is a non-profit organization open to ag-tourism related businesses in Wisconsin. We welcome growers, farmers, bakers, cheesemakers, farmers markets, wineries, breweries, distilleries, corn mazes, wedding venues, historic agriculture, petting farms, farm stay vacations and orchards. Our members also include fairs and festivals that celebrate Wisconsin as well as convention and visitor's bureaus, chambers of commerce, grower associations and ag service businesses.

Our Purpose

The Wisconsin Agricultural Tourism Association promotes and preserves the rural lifestyle, fosters partnership opportunities within the ag-tourism community, and provides tools which encourage sustainable economic growth while creating awareness of Wisconsin agriculture.

Our Goals

To help more families and individuals discover Wisconsin’s diverse agriculturally-based adventures, learning opportunities, recreation and food experiences
To promote business members’ products, services and events to the general public via our robust, easy-to-use website.
To monitor and advocate for policies and regulations that encourage ag-tourism. To provide business members with resources, tools and updates via our monthly electronic newsletter. To provide business members with opportunities to attend education workshops, as well as to participate in networking and learning sessions at the association's annual conference.